How many times have you wanted to retweet something, but just couldn’t find words witty enough to give your response proper justice? Sometimes a GIF is the only thing that will do. In its best move since integrating Giphy directly into the app, Twitter added a huge feature; Retweet with GIFs. It opens a huge opportunity for brands that are creative and want to push the limits of the standard 140 280 character limits a normal RT. Here’s to looking at you, Burger King.

It’s easy to express yourself by Retweeting with a comment. What if you could take it a step further and include media? Starting today, you can! Retweet with photos, a GIF, or a video to really make your reaction pop. Available on iOS, Android, and https://t.co/AzMLIfU3jB. pic.twitter.com/Oir5Hpkb2F

— Twitter Support (@TwitterSupport) May 6, 2019