This racer I spoke with DISLOCATED HER HIP and still finished the race, then lost nearly 100 lbs, came back the next season to run the same exact course in the mountains, and then earned a spot on the podium. I think I am all set on complaining about anything for a while 😂

The incredible stories you hear by just striking up a conversation with a stranger in the parking lot. I was changing shoes after running my own race and noticed this guy’s ripped up wheel cover and I had to ask him about it. Turns out this guy’s been running Spartan races forever, that day was… Read more: His Car Was Totaled While This Athlete’s Wheel Cover Was Left Unscathed

When on-site for an event, the days are often long in between planning content, scouting locations, attempting to stay on the Run of Show schedule, capturing every key moment from the speed and brutal efficiency of the elite pro athletes to the struggles and joy of first timers, dealing with delays and reschedules, missing a… Read more: Boston Para Athlete is the Most Inspirational Sight You’ll See All Year

One of these days I’ll hit that damn Spear Throw… Shoutout to Mark Zuckerberg and the Ray-Ban Meta shades for helping me shoot some killer POV videos at Fenway Park while squeezing in a Spartan race of my own (in between running around capturing content all weekend).

To really understand your brand and your product it’s key to not only talk the talk, but walk the walk. Experience what your customers experience to really get a sense of the brand and its perception. With that in mind I’ve run a few Spartan races, never having done any before joining the team. As… Read more: To Really Understand Your Brand, It’s Key to Walk the Walk

🏈 Growing up watching the NFL, every time a Broncos game was on TV you’d see visiting players on the sidelines sucking on oxygen masks in between plays, clearly not used to the altitude of Denver (5,280 ft). I remember always thinking, “Dude it cannot be that bad!” 🏆 Well, now picture Mammoth Lakes in California,… Read more: Covering a World Championship at 10,000 Feet Above Sea Level

🏆 Recently I had the opportunity to cover the 2025 Pan American Championship in Seattle and I am always in awe of the relentless pace of these elite Spartan athletes. Despite taking on the Beast (13+ miles & 30 obstacles), with stretches up mountains, through rivers, and gnarly terrain the entire way, the top athletes… Read more: How to Capture Content While Covering Elite Athletes On the Move

Years ago I once asked a Facebook rep whether a recently released ad format was successful because it truly was what users were engaging with the most *or* if it were simply because Facebook was pushing the new format and serving it to users the most?  A true Chicken or the Egg conundrum.  The Facebook… Read more: Chicken Or The Egg: Does My Business Need To Be On TikTok?

Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus… Read more: The 5 Ways to Maximize Your Marketing Amidst Customers’ Privacy Concerns

Mark Zuckerberg and Rocco Basilico, Chief Wearables Officer at EssilorLuxottica introduce #RayBanStories – the new way to capture, share and listen. Shop @ray_ban stories now: https://t.co/dRUqfUXSwH pic.twitter.com/P84XGUvsxi — Meta (@Meta) September 9, 2021 Timing is everything in marketing. Take QR Codes for example, which have literally been around for decades. When mobile devices and social… Read more: Facebook Takes a Page Out of Snapchat’s Playbook (Again) With Ray-Ban Stories

Introverts rejoice! Anchor just announced a pretty substantial new feature for WordPress bloggers that may be wanting to jump into podcasting but aren’t exactly the loquacious type. If you’ve got a WordPress blog, then you’ve got a podcast. It remains to be seen how accurate the text to speak audio will actually sound, but this… Read more: Anchor Just Made Podcasting That Much Easier for WordPress Bloggers

How many times have you wanted to retweet something, but just couldn’t find words witty enough to give your response proper justice? Sometimes a GIF is the only thing that will do. In its best move since integrating Giphy directly into the app, Twitter added a huge feature; Retweet with GIFs. It opens a huge… Read more: Twitter Adds Its Best Feature in Years in Retweets With GIFs

TechCrunch – Spotify is going after podcasts in a major way in 2019.The music streaming service today confirmed that it has snapped up two podcast networks — Gimlet and Anchor — in undisclosed deals… The deals are a major push for Spotify, but the writing has been on the wall for those paying attention. We… Read more: Spotify Aims to Dominate Podcasting With Anchor Acquisition

A flashback to a discussion in February where we previewed and predicted what we expected to come from Facebook Stories, which are now globally available.