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Google threw down the gauntlet recently with its Specialist Challenge to earn the certifications for Advertising Fundamentals, Search, Remarketing, Video, Mobile and Shopping.
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Have you noticed in your client’s Google Analytics that certain sources are not being identified clearly in Source traffic? One of the best ways to alleviate this issue is to use URL Parameters modifiers to essentially call out where the traffic is coming from. This helps GA tag the traffic coming in and sorting it into its own…
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After being in the market for a few weeks now, soaring to unheard of levels in popularity, as well as revenue ($200M and counting), Pokemon Go has cemented itself as a cultural phenomenon. For now. One of the biggest features of the game and something both the tech and marketing industries are salivating over is Augmented…
Red Zmudzien 