Social Media Marketing
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The incredible stories you hear by just striking up a conversation with a stranger in the parking lot. I was changing shoes after running my own race and noticed this guy’s ripped up wheel cover and I had to ask him about it. Turns out this guy’s been running Spartan races forever, that day was
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One of these days I’ll hit that damn Spear Throw… Shoutout to Mark Zuckerberg and the Ray-Ban Meta shades for helping me shoot some killer POV videos at Fenway Park while squeezing in a Spartan race of my own (in between running around capturing content all weekend).
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To really understand your brand and your product it’s key to not only talk the talk, but walk the walk. Experience what your customers experience to really get a sense of the brand and its perception. With that in mind I’ve run a few Spartan races, never having done any before joining the team. As
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🏈 Growing up watching the NFL, every time a Broncos game was on TV you’d see visiting players on the sidelines sucking on oxygen masks in between plays, clearly not used to the altitude of Denver (5,280 ft). I remember always thinking, “Dude it cannot be that bad!” 🏆 Well, now picture Mammoth Lakes in California,
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🏆 Recently I had the opportunity to cover the 2025 Pan American Championship in Seattle and I am always in awe of the relentless pace of these elite Spartan athletes. Despite taking on the Beast (13+ miles & 30 obstacles), with stretches up mountains, through rivers, and gnarly terrain the entire way, the top athletes
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Years ago I once asked a Facebook rep whether a recently released ad format was successful because it truly was what users were engaging with the most *or* if it were simply because Facebook was pushing the new format and serving it to users the most? A true Chicken or the Egg conundrum. The Facebook
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