Branding
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Years ago I once asked a Facebook rep whether a recently released ad format was successful because it truly was what users were engaging with the most *or* if it were simply because Facebook was pushing the new format and serving it to users the most? A true Chicken or the Egg conundrum. The Facebook…
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Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus…
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A new metric coming soon to Facebook Brand Awareness campaigns called Attention Impressions will be a huge update for the ad campaign type. Still not totally sold on #Facebook #BrandAwareness campaigns? Well a new metric coming soon called Attention Impressions is a huge update! pic.twitter.com/FgoNMxvPDY — Red Zmudzien (@RedZmudzien) December 13, 2016 //platform.twitter.com/widgets.js #Facebook said…
Red Zmudzien 