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Years ago I once asked a Facebook rep whether a recently released ad format was successful because it truly was what users were engaging with the most *or* if it were simply because Facebook was pushing the new format and serving it to users the most? A true Chicken or the Egg conundrum. The Facebook…
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Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus…
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Mark Zuckerberg and Rocco Basilico, Chief Wearables Officer at EssilorLuxottica introduce #RayBanStories – the new way to capture, share and listen. Shop @ray_ban stories now: https://t.co/dRUqfUXSwH pic.twitter.com/P84XGUvsxi — Meta (@Meta) September 9, 2021 Timing is everything in marketing. Take QR Codes for example, which have literally been around for decades. When mobile devices and social…
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A flashback to a discussion in February where we previewed and predicted what we expected to come from Facebook Stories, which are now globally available.
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Spoke at a summit recently to discuss digital and social media marketing and the best way for local business owners to take advantage of these channels.
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A new metric coming soon to Facebook Brand Awareness campaigns called Attention Impressions will be a huge update for the ad campaign type. Still not totally sold on #Facebook #BrandAwareness campaigns? Well a new metric coming soon called Attention Impressions is a huge update! pic.twitter.com/FgoNMxvPDY — Red Zmudzien (@RedZmudzien) December 13, 2016 //platform.twitter.com/widgets.js #Facebook said…
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In an effort to expand its slice of the social media marketing pie, Snapchat is expanding into mobile app install ads. The theory behind lots of Snapchat advertising is that the user is more engaged on Snapchat as opposed to passively scrolling through their Facebook newsfeed thus more likely to remember and respond to an ad. Something…
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Facebook Messenger recently added PayPal integration and it was just announced that MasterCard account management is coming soon. So it seems Facebook is getting closer by the day to adding the feature digital marketers everywhere should be absolutely giddy about; the ability to seamlessly make purchases within Facebook. The more we as marketers can reduce friction and lower…
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Facebook is now starting to roll out Split Testing in Ads Manager, which is essentially an easier way to test different variables in ad campaigns to see which ones perform the best. In the past you would have to run separate ad sets to perform tests like this, but wasn’t necessarily a pure A/B test.…
Red Zmudzien 