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Years ago I once asked a Facebook rep whether a recently released ad format was successful because it truly was what users were engaging with the most *or* if it were simply because Facebook was pushing the new format and serving it to users the most? A true Chicken or the Egg conundrum. The Facebook…
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Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus…
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A flashback to a discussion in February where we previewed and predicted what we expected to come from Facebook Stories, which are now globally available.
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Unless you’re a big brand or agency, you probably haven’t gotten direct access yet to Store Visits tracking on Google or Facebook. It looks like Facebook is now rolling out their version of the metric with a new ad objective. “With over 90% of all transactions still taking place offline, driving customers into a store, restaurant,…
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