Marketing
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The incredible stories you hear by just striking up a conversation with a stranger in the parking lot. I was changing shoes after running my own race and noticed this guy’s ripped up wheel cover and I had to ask him about it. Turns out this guy’s been running Spartan races forever, that day was
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One of these days I’ll hit that damn Spear Throw… Shoutout to Mark Zuckerberg and the Ray-Ban Meta shades for helping me shoot some killer POV videos at Fenway Park while squeezing in a Spartan race of my own (in between running around capturing content all weekend).
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To really understand your brand and your product it’s key to not only talk the talk, but walk the walk. Experience what your customers experience to really get a sense of the brand and its perception. With that in mind I’ve run a few Spartan races, never having done any before joining the team. As
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🏈 Growing up watching the NFL, every time a Broncos game was on TV you’d see visiting players on the sidelines sucking on oxygen masks in between plays, clearly not used to the altitude of Denver (5,280 ft). I remember always thinking, “Dude it cannot be that bad!” 🏆 Well, now picture Mammoth Lakes in California,
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🏆 Recently I had the opportunity to cover the 2025 Pan American Championship in Seattle and I am always in awe of the relentless pace of these elite Spartan athletes. Despite taking on the Beast (13+ miles & 30 obstacles), with stretches up mountains, through rivers, and gnarly terrain the entire way, the top athletes
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Years ago I once asked a Facebook rep whether a recently released ad format was successful because it truly was what users were engaging with the most *or* if it were simply because Facebook was pushing the new format and serving it to users the most? A true Chicken or the Egg conundrum. The Facebook
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Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus
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Mark Zuckerberg and Rocco Basilico, Chief Wearables Officer at EssilorLuxottica introduce #RayBanStories – the new way to capture, share and listen. Shop @ray_ban stories now: https://t.co/dRUqfUXSwH pic.twitter.com/P84XGUvsxi — Meta (@Meta) September 9, 2021 Timing is everything in marketing. Take QR Codes for example, which have literally been around for decades. When mobile devices and social
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How many times have you wanted to retweet something, but just couldn’t find words witty enough to give your response proper justice? Sometimes a GIF is the only thing that will do. In its best move since integrating Giphy directly into the app, Twitter added a huge feature; Retweet with GIFs. It opens a huge
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Spoke at a summit recently to discuss digital and social media marketing and the best way for local business owners to take advantage of these channels.
Red Zmudzien 