Mobile

  • The 5 Ways to Maximize Your Marketing Amidst Customers’ Privacy Concerns

    Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus

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  • Facebook Takes a Page Out of Snapchat’s Playbook (Again) With Ray-Ban Stories

    Mark Zuckerberg and Rocco Basilico, Chief Wearables Officer at EssilorLuxottica introduce #RayBanStories – the new way to capture, share and listen. Shop @ray_ban stories now: https://t.co/dRUqfUXSwH pic.twitter.com/P84XGUvsxi — Meta (@Meta) September 9, 2021 Timing is everything in marketing. Take QR Codes for example, which have literally been around for decades. When mobile devices and social

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  • #RedZSeries Episode 003: Snapchat Takes on Mobile App Install Ads

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  • Google Specialist Challenge Completed

    Google threw down the gauntlet recently with its Specialist Challenge to earn the certifications for Advertising Fundamentals, Search, Remarketing, Video, Mobile and Shopping.

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  • Pokemon Go: Has the Excitement Over Augmented Reality Been Premature?

    After being in the market for a few weeks now, soaring to unheard of levels in popularity, as well as revenue ($200M and counting), Pokemon Go has cemented itself as a cultural phenomenon. For now. One of the biggest features of the game and something both the tech and marketing industries are salivating over is Augmented

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  • Facebook Video Updates Include Split Screen; Could Be a Boon for Advertisers

    A new update to Video Ads on Facebook could be a boon for advertisers. The more and more content, ads, options that get pushed out there the less and less time and attention your stuff will get. Opportunity is constantly shrinking so it’s up to the advertiser to find new and different ways to engage

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  • Facebook is Changing the Game with New Messenger Updates

    Facebook made some big announcements today during it’s Messenger webinar, which introduced some new features as well as hinting at potential functionalities coming down the line. Messenger Codes were announced and my first reaction was “QR Codes are BACK!” These are custom images unique to each Facebook business (and personal) page that, when scanned in the

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  • Attack the Top of the Sales Funnel with Facebook Video

    Facebook rolls out new ad types all the time that allow advertisers to target users in unique ways or to reach different goals. Combining these various strategies into a few campaigns going through the longer sales funnel is one of the best ways to take advantage of all these ad types. This is what I

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  • Lower the Barrier of Entry to Drive More Conversions

    Currently the average conversion on mobile takes 24 taps. This is why it is crucial to lower the barrier of entry to complete a conversion, whether that be an e-commerce purchase, a sign-up or a form fill. Making things simpler and quicker for your consumers will help improve conversion rates and total conversions. Whether it’s eliminating unnecessary steps

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  • Micro Moments: Be Present, Be Personal, Be Persuasive

    “People are 2x as likely to feel a personal connection to brands on mobile.” Micro Moments  are changing the way users are searching, particularly in mobile. With the omnipresence of smartphones, users are able to search for anything when an impulse strikes, creating these “I Want to Learn, I Want to Find, I Want to Do, I Want

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