Store Visits
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Unless you’re a big brand or agency, you probably haven’t gotten direct access yet to Store Visits tracking on Google or Facebook. It looks like Facebook is now rolling out their version of the metric with a new ad objective. “With over 90% of all transactions still taking place offline, driving customers into a store, restaurant,
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We’re getting closer to closing the loop on digital marketing. Ambiguity is the enemy of attribution. Facebook just announced it will soon begin rolling out its own Store Visits tracking functionality for ad campaigns. Google started the trend when it launched a very similar program nearly two years ago to track Store Visits after a
Red Zmudzien 