Snapchat
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Mark Zuckerberg and Rocco Basilico, Chief Wearables Officer at EssilorLuxottica introduce #RayBanStories – the new way to capture, share and listen. Shop @ray_ban stories now: https://t.co/dRUqfUXSwH pic.twitter.com/P84XGUvsxi — Meta (@Meta) September 9, 2021 Timing is everything in marketing. Take QR Codes for example, which have literally been around for decades. When mobile devices and social
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A flashback to a discussion in February where we previewed and predicted what we expected to come from Facebook Stories, which are now globally available.
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In an effort to expand its slice of the social media marketing pie, Snapchat is expanding into mobile app install ads. The theory behind lots of Snapchat advertising is that the user is more engaged on Snapchat as opposed to passively scrolling through their Facebook newsfeed thus more likely to remember and respond to an ad. Something
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Snapchat just made some huge changes that users may not initially notice, but advertisers definitely will. The Discover tiles have been moved down from their previous perch at the top of the Stories screen to somewhere much lower down the feed. Discover is where most big name advertisers buttered their bread with everything from ESPN and NFL updates,
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Snapchat has just made it even easier for businesses to create their own custom Geofilters. Snapchat Geofilters are one of the best ways to quickly and easily get brand awareness. Of course just even making them for fun (or as a product to sell) works too. I recently made a Geofilter for a wedding, geofenced it
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