Ads Manager
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Facebook is now starting to roll out Split Testing in Ads Manager, which is essentially an easier way to test different variables in ad campaigns to see which ones perform the best. In the past you would have to run separate ad sets to perform tests like this, but wasn’t necessarily a pure A/B test.
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If you’re like me and don’t want to double check your Facebook ad campaigns every day to monitor certain thresholds you’ve set, such as a target Cost per Acquisition, then you will be psyched to learn about Facebook’s latest feature: Automated Rules. Automated Rules allow you to automate your campaigns to turn off when they hit certain
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If you miss a new update to the Facebook Business Manager it’d be hard to blame you as it seems there are new updates dropped in all the time unannounced. Just recently Facebook added the new feature to essentially save a draft of an ad campaign while still in creation. And it’s not only just
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