If you’re like me and don’t want to double check your Facebook ad campaigns every day to monitor certain thresholds you’ve set, such as a target Cost per Acquisition, then you will be psyched to learn about Facebook’s latest feature: Automated Rules. Automated Rules allow you to automate your campaigns to turn off when they hit certain thresholds or meet certain conditions, as well as notify you.
For example, if you want to keep your Cost per Click under $1, but don’t want to check it every single day to monitor, using Automated Rules you can set your ad to turn off if the CPC goes over $1 as well as send you a notification about it.
Another example that could be especially useful for Remarketing campaigns revolves around Frequency. Remarketing campaigns are obviously great for a more targeted and interested user, but with that comes a smaller audience size. With this smaller audience, it is much easier to see Frequency numbers get out of hand and have users being served the same ads over and over again, which will kill your Relevance Score. So you can now set your target threshold using Automated Rules and have your ad shut off as well as alert you if the Frequency goes higher than you’d like it.
This could save marketers a ton of time if you manage a lot of ads and ad campaigns for larger clients, but don’t want to spend time double checking certain key metrics for every ad every day.
Facebook is rolling this feature out now as they do with all new updates, but I only first saw it last week. So if you haven’t seen it yet, keep your eyes peeled.