Custom Audience
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Facebook continues to roll along towards it’s goal of being omniscient by identifying more and more layers of audiences for marketers to target. With the recent updates to the Custom Audience Interface for Advanced Matching, Facebook makes it possible to target a custom audience even more accurately than before. In the past, when Custom Audiences were first…
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Facebook is now offering a brand new method of creating a Custom Audience and it should excite you if you’re using landing page content to generate leads. Time Spent on Your Website is the newest method Facebook has unveiled to craft a Custom Audience! This could be huge for businesses that are driving customers to a specific landing…
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Facebook rolls out new ad types all the time that allow advertisers to target users in unique ways or to reach different goals. Combining these various strategies into a few campaigns going through the longer sales funnel is one of the best ways to take advantage of all these ad types. This is what I…
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The Facebook Pixel has helped bridge the gap in attribution for any business running certain ad types on Facebook. Taking advantage of the Pixel will allow you to track conversions, create remarketing campaigns and track how various audiences are interacting with your site. It’s important to install the Facebook Pixel sooner than later as the old Facebook conversion tracking…
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