Facebook is now offering a brand new method of creating a Custom Audience and it should excite you if you’re using landing page content to generate leads. Time Spent on Your Website is the newest method Facebook has unveiled to craft a Custom Audience! This could be huge for businesses that are driving customers to a specific landing page to learn/read/view more.
Businesses can drive users to their website and flag them for remarketing, but what good is one giant audience if it doesn’t take into account how engaged that customer actually was? Of course everyone knows this, but if your landing page is educational content that a customer may read/watch and they don’t make any additional actions on your website then you’re kind of up the creek when it comes to segmentation.
Using this new Custom Audience segmentation though you can easily identify who actually spent the most time on your website reading/watching your content. Don’t waste any time, money or effort reengaging with users on Facebook who hit your page and bounced out or maybe stayed for a few seconds and decided they weren’t interested. Now you can actually identify the top percentiles of users based on Time Spent on Website, similar to how you can already do that with Facebook Video and percentage of a video viewed.
It opens doors for people producing one sheeters, white pages or any other tactic of capturing customers’ attention on a specific landing page to learn more. People may be interested, but not necessarily engaged. So identify who has devoted the most time to the content you produced and reengage. This is just the latest example of how you can narrow the funnel and sell on social.