Digital Marketing
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To really understand your brand and your product it’s key to not only talk the talk, but walk the walk. Experience what your customers experience to really get a sense of the brand and its perception. With that in mind I’ve run a few Spartan races, never having done any before joining the team. As
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Years ago I once asked a Facebook rep whether a recently released ad format was successful because it truly was what users were engaging with the most *or* if it were simply because Facebook was pushing the new format and serving it to users the most? A true Chicken or the Egg conundrum. The Facebook
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Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus
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Mark Zuckerberg and Rocco Basilico, Chief Wearables Officer at EssilorLuxottica introduce #RayBanStories – the new way to capture, share and listen. Shop @ray_ban stories now: https://t.co/dRUqfUXSwH pic.twitter.com/P84XGUvsxi — Meta (@Meta) September 9, 2021 Timing is everything in marketing. Take QR Codes for example, which have literally been around for decades. When mobile devices and social
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How many times have you wanted to retweet something, but just couldn’t find words witty enough to give your response proper justice? Sometimes a GIF is the only thing that will do. In its best move since integrating Giphy directly into the app, Twitter added a huge feature; Retweet with GIFs. It opens a huge
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Spoke at a summit recently to discuss digital and social media marketing and the best way for local business owners to take advantage of these channels.
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A new metric coming soon to Facebook Brand Awareness campaigns called Attention Impressions will be a huge update for the ad campaign type. Still not totally sold on #Facebook #BrandAwareness campaigns? Well a new metric coming soon called Attention Impressions is a huge update! pic.twitter.com/FgoNMxvPDY — Red Zmudzien (@RedZmudzien) December 13, 2016 //platform.twitter.com/widgets.js #Facebook said
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In an effort to expand its slice of the social media marketing pie, Snapchat is expanding into mobile app install ads. The theory behind lots of Snapchat advertising is that the user is more engaged on Snapchat as opposed to passively scrolling through their Facebook newsfeed thus more likely to remember and respond to an ad. Something
Red Zmudzien 