Google

November 29, 2022

The 5 Ways to Maximize Your Marketing Amidst Customers’ Privacy Concerns

Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus
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May 31, 2017

Voice AI: Google Home and Alexa

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May 31, 2017

Discussing Voice and Image Recognition

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January 25, 2017

#RedZSeries Episode 004

Spoke at a summit recently to discuss digital and social media marketing and the best way for local business owners to take advantage of these channels.
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October 28, 2016

Google Specialist Challenge Completed

Google threw down the gauntlet recently with its Specialist Challenge to earn the certifications for Advertising Fundamentals, Search, Remarketing, Video, Mobile and Shopping.
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October 21, 2016

Split Testing is Now Available on Facebook

Facebook is now starting to roll out Split Testing in Ads Manager, which is essentially an easier way to test different variables in ad campaigns to see which ones perform the best. In the past you would have to run separate ad sets to perform tests like this, but wasn’t necessarily a pure A/B test.
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October 4, 2016

Episode 001 of #RedZSeries

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September 29, 2016

#RedZSeries

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September 15, 2016

Store Visits Tracking from Facebook Hits the Shelves

Unless you’re a big brand or agency, you probably haven’t gotten direct access yet to Store Visits tracking on Google or Facebook. It looks like Facebook is now rolling out their version of the metric with a new ad objective. “With over 90% of all transactions still taking place offline, driving customers into a store, restaurant,
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September 9, 2016

How to Uncover (Direct/None) Referral Traffic in Google Analytics

Have you noticed in your client’s Google Analytics that certain sources are not being identified clearly in Source traffic? One of the best ways to alleviate this issue is to use URL Parameters modifiers to essentially call out where the traffic is coming from. This helps GA tag the traffic coming in and sorting it into its own
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