Google Analytics

  • Split Testing is Now Available on Facebook

    Facebook is now starting to roll out Split Testing in Ads Manager, which is essentially an easier way to test different variables in ad campaigns to see which ones perform the best. In the past you would have to run separate ad sets to perform tests like this, but wasn’t necessarily a pure A/B test.…

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  • How to Uncover (Direct/None) Referral Traffic in Google Analytics

    Have you noticed in your client’s Google Analytics that certain sources are not being identified clearly in Source traffic? One of the best ways to alleviate this issue is to use URL Parameters modifiers to essentially call out where the traffic is coming from. This helps GA tag the traffic coming in and sorting it into its own…

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  • Micro Moments: Be Present, Be Personal, Be Persuasive

    “People are 2x as likely to feel a personal connection to brands on mobile.” Micro Moments  are changing the way users are searching, particularly in mobile. With the omnipresence of smartphones, users are able to search for anything when an impulse strikes, creating these “I Want to Learn, I Want to Find, I Want to Do, I Want…

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  • Reporting Facebook Conversions (Accurately)

    Confused by your conversion data on Facebook? Seeing data trickle in or maybe conversions are missing from your insights? Facebook reports all conversions as a “Conversion,” whether it’s a View Through Conversion or a Direct Conversion; Facebook does not differentiate like Google does. So that’s why it’s important to set the “Attribution Window” appropriately and leave yourself the right…

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