Google

  • Pokemon Go: Has the Excitement Over Augmented Reality Been Premature?

    After being in the market for a few weeks now, soaring to unheard of levels in popularity, as well as revenue ($200M and counting), Pokemon Go has cemented itself as a cultural phenomenon. For now. One of the biggest features of the game and something both the tech and marketing industries are salivating over is Augmented…

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  • Ambiguity is the Enemy of Attribution: Facebook to Roll Out Store Visits Tracking

    We’re getting closer to closing the loop on digital marketing. Ambiguity is the enemy of attribution. Facebook just announced it will soon begin rolling out its own Store Visits tracking functionality for ad campaigns. Google started the trend when it launched a very similar program nearly two years ago to track Store Visits after a…

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  • Reporting Facebook Conversions (Accurately)

    Confused by your conversion data on Facebook? Seeing data trickle in or maybe conversions are missing from your insights? Facebook reports all conversions as a “Conversion,” whether it’s a View Through Conversion or a Direct Conversion; Facebook does not differentiate like Google does. So that’s why it’s important to set the “Attribution Window” appropriately and leave yourself the right…

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