iPhone

  • Facebook Takes a Page Out of Snapchat’s Playbook (Again) With Ray-Ban Stories

    Mark Zuckerberg and Rocco Basilico, Chief Wearables Officer at EssilorLuxottica introduce #RayBanStories – the new way to capture, share and listen. Shop @ray_ban stories now: https://t.co/dRUqfUXSwH pic.twitter.com/P84XGUvsxi — Meta (@Meta) September 9, 2021 Timing is everything in marketing. Take QR Codes for example, which have literally been around for decades. When mobile devices and social…

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  • Pokemon Go: Has the Excitement Over Augmented Reality Been Premature?

    After being in the market for a few weeks now, soaring to unheard of levels in popularity, as well as revenue ($200M and counting), Pokemon Go has cemented itself as a cultural phenomenon. For now. One of the biggest features of the game and something both the tech and marketing industries are salivating over is Augmented…

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  • Facebook Video Updates Include Split Screen; Could Be a Boon for Advertisers

    A new update to Video Ads on Facebook could be a boon for advertisers. The more and more content, ads, options that get pushed out there the less and less time and attention your stuff will get. Opportunity is constantly shrinking so it’s up to the advertiser to find new and different ways to engage…

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