Remarketing
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Google threw down the gauntlet recently with its Specialist Challenge to earn the certifications for Advertising Fundamentals, Search, Remarketing, Video, Mobile and Shopping.
Google threw down the gauntlet recently with its Specialist Challenge to earn the certifications for Advertising Fundamentals, Search, Remarketing, Video, Mobile and Shopping.
With the insane level of targeting and reporting that advertisers can access on Facebook, it would be shortsighted to not take advantage of everything available. I’m going to give a quick breakdown of an easy and effective way to create a Sales Funnel from your Facebook ad campaigns, so you can track how users are interacting
Facebook is now offering a brand new method of creating a Custom Audience and it should excite you if you’re using landing page content to generate leads. Time Spent on Your Website is the newest method Facebook has unveiled to craft a Custom Audience! This could be huge for businesses that are driving customers to a specific landing
The Facebook Pixel has helped bridge the gap in attribution for any business running certain ad types on Facebook. Taking advantage of the Pixel will allow you to track conversions, create remarketing campaigns and track how various audiences are interacting with your site. It’s important to install the Facebook Pixel sooner than later as the old Facebook conversion tracking
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