Social Media Marketing
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Spoke at a summit recently to discuss digital and social media marketing and the best way for local business owners to take advantage of these channels.
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A new metric coming soon to Facebook Brand Awareness campaigns called Attention Impressions will be a huge update for the ad campaign type. Still not totally sold on #Facebook #BrandAwareness campaigns? Well a new metric coming soon called Attention Impressions is a huge update! pic.twitter.com/FgoNMxvPDY — Red Zmudzien (@RedZmudzien) December 13, 2016 //platform.twitter.com/widgets.js #Facebook said…
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In an effort to expand its slice of the social media marketing pie, Snapchat is expanding into mobile app install ads. The theory behind lots of Snapchat advertising is that the user is more engaged on Snapchat as opposed to passively scrolling through their Facebook newsfeed thus more likely to remember and respond to an ad. Something…
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Facebook Messenger recently added PayPal integration and it was just announced that MasterCard account management is coming soon. So it seems Facebook is getting closer by the day to adding the feature digital marketers everywhere should be absolutely giddy about; the ability to seamlessly make purchases within Facebook. The more we as marketers can reduce friction and lower…
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Facebook is now starting to roll out Split Testing in Ads Manager, which is essentially an easier way to test different variables in ad campaigns to see which ones perform the best. In the past you would have to run separate ad sets to perform tests like this, but wasn’t necessarily a pure A/B test.…
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Snapchat just made some huge changes that users may not initially notice, but advertisers definitely will. The Discover tiles have been moved down from their previous perch at the top of the Stories screen to somewhere much lower down the feed. Discover is where most big name advertisers buttered their bread with everything from ESPN and NFL updates,…
Red Zmudzien 