Social Media
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Facebook continues to roll along towards it’s goal of being omniscient by identifying more and more layers of audiences for marketers to target. With the recent updates to the Custom Audience Interface for Advanced Matching, Facebook makes it possible to target a custom audience even more accurately than before. In the past, when Custom Audiences were first…
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If you miss a new update to the Facebook Business Manager it’d be hard to blame you as it seems there are new updates dropped in all the time unannounced. Just recently Facebook added the new feature to essentially save a draft of an ad campaign while still in creation. And it’s not only just…
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A new update to Video Ads on Facebook could be a boon for advertisers. The more and more content, ads, options that get pushed out there the less and less time and attention your stuff will get. Opportunity is constantly shrinking so it’s up to the advertiser to find new and different ways to engage…
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Facebook made some big announcements today during it’s Messenger webinar, which introduced some new features as well as hinting at potential functionalities coming down the line. Messenger Codes were announced and my first reaction was “QR Codes are BACK!” These are custom images unique to each Facebook business (and personal) page that, when scanned in the…
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Facebook rolls out new ad types all the time that allow advertisers to target users in unique ways or to reach different goals. Combining these various strategies into a few campaigns going through the longer sales funnel is one of the best ways to take advantage of all these ad types. This is what I…
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As Facebook continues to develop new ad types, selecting the right bidding strategy for each becomes even more critical. This slight adjustment in bidding strategy, whether bidding for Engagement, CPM, CPC etc. will have a huge impact on ad performance. So instead of defaulting to running a Promoted Post simply because it reaches a large number of people, it’s…
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Confused by your conversion data on Facebook? Seeing data trickle in or maybe conversions are missing from your insights? Facebook reports all conversions as a “Conversion,” whether it’s a View Through Conversion or a Direct Conversion; Facebook does not differentiate like Google does. So that’s why it’s important to set the “Attribution Window” appropriately and leave yourself the right…
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The Facebook Pixel has helped bridge the gap in attribution for any business running certain ad types on Facebook. Taking advantage of the Pixel will allow you to track conversions, create remarketing campaigns and track how various audiences are interacting with your site. It’s important to install the Facebook Pixel sooner than later as the old Facebook conversion tracking…
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