Advertising
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Years ago I once asked a Facebook rep whether a recently released ad format was successful because it truly was what users were engaging with the most *or* if it were simply because Facebook was pushing the new format and serving it to users the most? A true Chicken or the Egg conundrum. The Facebook…
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Digital marketing is not the shiny new object it was a decade ago, but is still a crucial piece of any business’ tool kit. Privacy concerns from users have pushed tech giants like Meta, Google, Apple and others to adopt stricter security features, making it more difficult for user activity to be tracked online thus…
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A flashback to a discussion in February where we previewed and predicted what we expected to come from Facebook Stories, which are now globally available.
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In an effort to expand its slice of the social media marketing pie, Snapchat is expanding into mobile app install ads. The theory behind lots of Snapchat advertising is that the user is more engaged on Snapchat as opposed to passively scrolling through their Facebook newsfeed thus more likely to remember and respond to an ad. Something…
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Snapchat just made some huge changes that users may not initially notice, but advertisers definitely will. The Discover tiles have been moved down from their previous perch at the top of the Stories screen to somewhere much lower down the feed. Discover is where most big name advertisers buttered their bread with everything from ESPN and NFL updates,…
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If you’re like me and don’t want to double check your Facebook ad campaigns every day to monitor certain thresholds you’ve set, such as a target Cost per Acquisition, then you will be psyched to learn about Facebook’s latest feature: Automated Rules. Automated Rules allow you to automate your campaigns to turn off when they hit certain…
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Unless you’re a big brand or agency, you probably haven’t gotten direct access yet to Store Visits tracking on Google or Facebook. It looks like Facebook is now rolling out their version of the metric with a new ad objective. “With over 90% of all transactions still taking place offline, driving customers into a store, restaurant,…
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Snapchat has just made it even easier for businesses to create their own custom Geofilters. Snapchat Geofilters are one of the best ways to quickly and easily get brand awareness. Of course just even making them for fun (or as a product to sell) works too. I recently made a Geofilter for a wedding, geofenced it…
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Facebook continues to roll along towards it’s goal of being omniscient by identifying more and more layers of audiences for marketers to target. With the recent updates to the Custom Audience Interface for Advanced Matching, Facebook makes it possible to target a custom audience even more accurately than before. In the past, when Custom Audiences were first…
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