Facebook Pixel
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With the insane level of targeting and reporting that advertisers can access on Facebook, it would be shortsighted to not take advantage of everything available. I’m going to give a quick breakdown of an easy and effective way to create a Sales Funnel from your Facebook ad campaigns, so you can track how users are interacting…
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Facebook is now offering a brand new method of creating a Custom Audience and it should excite you if you’re using landing page content to generate leads. Time Spent on Your Website is the newest method Facebook has unveiled to craft a Custom Audience! This could be huge for businesses that are driving customers to a specific landing…
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As Facebook continues to develop new ad types, selecting the right bidding strategy for each becomes even more critical. This slight adjustment in bidding strategy, whether bidding for Engagement, CPM, CPC etc. will have a huge impact on ad performance. So instead of defaulting to running a Promoted Post simply because it reaches a large number of people, it’s…
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Confused by your conversion data on Facebook? Seeing data trickle in or maybe conversions are missing from your insights? Facebook reports all conversions as a “Conversion,” whether it’s a View Through Conversion or a Direct Conversion; Facebook does not differentiate like Google does. So that’s why it’s important to set the “Attribution Window” appropriately and leave yourself the right…
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The Facebook Pixel has helped bridge the gap in attribution for any business running certain ad types on Facebook. Taking advantage of the Pixel will allow you to track conversions, create remarketing campaigns and track how various audiences are interacting with your site. It’s important to install the Facebook Pixel sooner than later as the old Facebook conversion tracking…
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