Social Media
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A flashback to a discussion in February where we previewed and predicted what we expected to come from Facebook Stories, which are now globally available.
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Spoke at a summit recently to discuss digital and social media marketing and the best way for local business owners to take advantage of these channels.
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In an effort to expand its slice of the social media marketing pie, Snapchat is expanding into mobile app install ads. The theory behind lots of Snapchat advertising is that the user is more engaged on Snapchat as opposed to passively scrolling through their Facebook newsfeed thus more likely to remember and respond to an ad. Something…
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Facebook Messenger recently added PayPal integration and it was just announced that MasterCard account management is coming soon. So it seems Facebook is getting closer by the day to adding the feature digital marketers everywhere should be absolutely giddy about; the ability to seamlessly make purchases within Facebook. The more we as marketers can reduce friction and lower…
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Facebook is now starting to roll out Split Testing in Ads Manager, which is essentially an easier way to test different variables in ad campaigns to see which ones perform the best. In the past you would have to run separate ad sets to perform tests like this, but wasn’t necessarily a pure A/B test.…
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Unless you’re a big brand or agency, you probably haven’t gotten direct access yet to Store Visits tracking on Google or Facebook. It looks like Facebook is now rolling out their version of the metric with a new ad objective. “With over 90% of all transactions still taking place offline, driving customers into a store, restaurant,…
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Snapchat has just made it even easier for businesses to create their own custom Geofilters. Snapchat Geofilters are one of the best ways to quickly and easily get brand awareness. Of course just even making them for fun (or as a product to sell) works too. I recently made a Geofilter for a wedding, geofenced it…
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